Affiliate Marketing on Instagram

How to Make Money with Affiliate Marketing on Instagram?

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Are you tired of scrolling through your Instagram feed, seeing influencers and bloggers making money through affiliate marketing, and wondering how they do it? Look no further!

This guide to making money with affiliate marketing on Instagram will provide you with the knowledge, strategies, and tools you need to start your own successful affiliate marketing journey.

Why Use Instagram for Affiliate Marketing?

Instagram has grown to become one of the most popular social media platforms in the world.

With over 1 billion monthly active users, it has become a hub for businesses, influencers, and affiliate marketers to connect with potential customers.

You can reach a large audience and promote products and services.

Plus, Instagram has a visually appealing platform, which makes it ideal for showcasing the products and services that you promote. This can help you build trust and credibility with your followers, as they can see the products you’re promoting in action.

But with many people promoting their products, you need a specific strategy to attract the best results.

This guide will show you, how you can Build your Audience, Engage with your Audience and Sell to your Audience.

How to Build Your Community of Loyal Fans on Instagram?

In order to Make Money with Instagram, there are two most important things:

  1. Creating Strategic Content for Building, Engaging & Selling to your Audience
  2. Turning the Account to a Funnel

Here we will see about the first part (later we will cover the second part).

For making money, simply gaining followers is not enough to achieve success. To truly capitalize on your audience and convert them into loyal customers, you need a strategic content creation approach.

The BA + EA + SA Strategy, which stands for Build Audience, Engage/Nurture Audience, and Sell to Audience, is a powerful formula to guide you in creating content that not only attracts followers but also drives conversions, ultimately leading to the Financial Freedom that you have been striving for. (I learned this strategy from Alex Ford during a Traffic Challenge).

Build Your Audience

Firstly we need to focus on Building your Audience (Gaining Followers). For this, you need to focus on Viral Topics.

These are not very niche specific, but more overall industry-focused.

You need to leverage trending topics and new updates for this purpose.

For example, Suppose your Niche is Affiliate Marketing. So rather than talking about only this method of making money online, you can focus on general topics like 3 Methods to Make Money Online or Side Hustle Videos, Or talking about Ai Tools (because that’s what is trending).

Basically what the general people prefer to hear more of and the topics are trending.

Plus, you can cover Major Updates launched by famous platforms like Instagram, Facebook, Twitter, etc. This acts as an awareness content that most will be interested in.

Keep a close eye on what’s popular and relevant to your target audience, and craft content around those subjects.

Additionally, draw inspiration from successful influencers’ content, observing what resonates with their followers and adapting it to fit your unique style.

Engage/Nurture Your Audience

Once you have attracted an audience, it’s crucial to nurture your relationship with them through meaningful engagement.

Educate your followers by showcasing your expertise in your niche, sharing deep learning concepts, and having an OmniChannel approach to maximize your reach.

Documenting your journey is equally important for building authenticity and relatability. Share your learnings and “aha” moments with your audience, allowing them to be part of your growth process.

Be open about your experiences, including personal lifestyle and feelings. Embrace vulnerability and transparency to forge a deep emotional connection with your followers.

Additionally, discuss your personal growth journey, sharing your struggles and pain points openly. This not only humanizes you but also helps your audience see that you understand their challenges.

Feel Free to Share your Stories continuously without thinking that your audience will get bored.

To further build an emotional connection, consider creating video replies to comments. This personalized approach shows your audience that you value their engagement and feedback, fostering a sense of community and trust.

Sell to Your Audience

As you nurture your audience and build trust, the selling process becomes more seamless and natural.

Focus on providing value and answering real-life questions through your content.

Address frequently asked questions (FAQs), objections, mindset limitations, and any concerns related to the products or services you’re promoting.

Ensure that your promotions are relevant to your niche and the specific method or membership you are selling.

Tailor your content to align with your affiliate products, demonstrating how they can genuinely benefit your audience’s lives.

By implementing the BA + EA + SA strategy, you can transform your Instagram presence from merely gaining followers to strategically building a community, nurturing relationships, and successfully selling to your audience.

How to Start Affiliate Marketing on Instagram?

Now that you have understood How to Grow your Followers and sell to them using a Strategic Content Creation Strategy. Here’s the step-by-step guide to making money with Affiliate Marketing on Instagram:

Step 1: Switch to the Creator Account

In order to access the features necessary for affiliate marketing on Instagram, you’ll need to switch to a Creator account. This type of account allows you to access analytics and insights, as well as place links in your bio.

Step 2: Find Affiliate Programs

There are numerous affiliate programs available online but selecting the right one is itself a task.

What I like to do here is, I want to think in terms of what problem I want to Solve.
What I can help people with?

Based on this, I select my main Affiliate Product (mainly a course) and a few supporting products.

For example, Currently, I am helping people make money online using Affiliate Marketing.

For this I am promoting, Freedom Accelerator or 72-Hour Freedom Challenge as my Main Product.

This will give Step-by-Step direction on how anyone can build an automated business online and start making money (without having TechSkills, Following, or Product).

Then for supporting offers, the programs include:

…and many more supporting offers.

These become a no-brainer, because anyone who wants to make money online and build an online business, would need to purchase this.

Similarly, you need to think about the problem you can solve and promote programs accordingly.

Learn in Detail: The Ultimate Guide to Finding the Best Affiliate Programs for your Niche

Step 3: Turn your Instagram Account into a Sales System

Now you must convert your profile into a well-crafted funnel that efficiently turns views into leads and sales, all without the need for constant personal follow-ups in direct messages (DMs).

By strategically optimizing your Instagram profile, you can guide your audience seamlessly through the sales journey and drive conversions effectively.

As mentioned in the image above, For building this sales system, the three important segments that you need to optimize are:

Instagram Bio

Your Instagram bio is your virtual storefront, and it should instantly communicate what you do and the value you offer. Craft a clear and concise description that highlights your designation and the results you have achieved.

Also, emphasize the main desire you fulfill for your audience. Let people know what you can help them with and why they should follow you.

Include a compelling call-to-action (CTA) in your bio, guiding visitors on what to do next.

This link should direct your audience to a well-designed landing page that further educates them about the affiliate products or services you promote.


Use the “Highlights” feature strategically to showcase credibility and address potential objections.

Create Q&A highlights where you answer real-life questions and address common objections that your audience might have.

Incorporate testimonials in the form of screenshots and videos, thanking you for your guidance or showcasing the results others have achieved through the affiliate products you recommend.

Dedicate one highlight to your personal story. Share your origin story, explaining why you started your journey in affiliate marketing and how it has transformed your life.

Also, Give glimpses into your lifestyle to build authenticity and relatability.

Pinned Posts

Utilize the “Pinned Posts” feature to keep important content visible at the top of your profile.

You can mainly pin three of your posts. Include these three:

  1. Pin your origin story, highlighting the starting point, the results you achieved, and the promise you made to yourself. This emphasizes your dedication and passion for your work.
  2. Include a reel that showcases your personal results or those of others who have benefited from the affiliate products you promote. Social proof plays a vital role in building trust and encouraging your audience to take action.
  3. Create a step-by-step guide on how to get started with the affiliate products or the business model you’re promoting. Make it easy for your audience to understand the process and take the first steps toward purchasing the products.

By strategically turning your Instagram account into a sales system, you create a seamless and effective pathway for your audience to explore and purchase the affiliate products you recommend.

With a well-optimized profile and a compelling funnel, you can maximize your affiliate marketing efforts on Instagram.

Step 4: Create Content Consistently

Once you have turned your profile into a funnel that will help you to get automated sales, it’s time to get attention and get people to take action by creating content consistently.

Remember, we are doing content marketing here and not just posting and praying it works. Hence you need a strategic way for creating content that too with consistency.

We discussed the overall strategy in the above section of building your community of loyal fans. Use that strategy and start building your influence.

When it comes to the Types of Content that you need to create, For Instagram focus on the following:

  • Create Instagram Reels: Instagram Reels allow users to create short, fun videos that can be shared on the platform. Creating engaging and entertaining reels can help you reach a wider audience and increase engagement with your followers. This gives you maximum reach and it will only help you to gain more followers.
  • Create Carousel Posts: Carousel posts allow you to share multiple images or videos in one post. This type of post can be useful for showcasing products or services and can help increase engagement with your followers. Its main job is to nurture your community.
  • Create Instagram Stories: Instagram stories are a great way to share behind-the-scenes content and give your followers a glimpse into your life. Make sure to use relevant hashtags and location tags to increase your reach. Plus use this to make people aware that you have just published a new reel and also include it in the highlight section strategically (like we discussed above).
  • Run Instagram Lives: Instagram Live is a feature that allows you to live-stream video content to your followers. This can be a great way to connect with your followers, answer questions, and showcase products and services in real time. Using this you can do longer training sessions and convert followers to sales.

Create Content Consistently and let it work for you 24*7. Remember to follow an OmniChannel Marketing Approach to maximize your reach and get faster growth.

You can promote multiple links directly from your profile. Hence it’s important to use them in the best way possible.

I like to add a link to my Affiliate Funnel for promoting my main product and building my email list, a link to my podcast/youtube channel which plays a very important role in my overall omnichannel marketing strategy, and a link to my community (a Facebook group) for growing it simultaneously.

Apart from Instagram Bio Link, you can use the following to promote your affiliate products:

  • Link in IG Story (Link Stickers)
  • Swipe Up
  • Story Highlights

Remember to not add direct affiliate links as it may result in banning your account.

Use tools like Linktree and then add affiliate links on the landing page. Or create a landing page on your own site and share that link on Instagram

Optional: Utilize Instagram Paid Ads

Instagram Paid Ads can be a great way to reach a wider audience and drive more traffic to your affiliate links. However, it’s important to use this feature strategically and within the limits of Instagram’s ad policies.

You can Expand your Reach with Paid Ads.

What I would recommend is, Converting Posts that are getting you more views and have better insights, utilizing them with Instagram Ads, and reaching more of your target market.

But, Don’t use direct affiliate links in paid ads.

Create a Landing Page for FREE inside, informing people about the product and how it can help them. And from there direct people to the affiliate product.

Best Tips for Making Money with Affiliate Marketing on Instagram

You need to leverage smart strategies that maximize your reach, engagement, and conversions. Here are some best tips to help you make the most out of your affiliate marketing efforts on the platform:

Post when the Audience is Active

Timing is crucial on Instagram. To ensure your posts receive maximum visibility and engagement, schedule them during peak activity hours when your audience is most active.

Analyze your Instagram Insights to identify when your followers are online and align your posting schedule accordingly. Engaging with your audience at the right time increases the chances of your affiliate promotions gaining traction.

Follow 80/20 Rule

The 80/20 rule is a golden ratio for content creation.

Focus 80% of your content on providing value to your audience, offering insightful tips, educational content, and entertaining posts related to your niche.

Use this 80% based on the BA + EA + SA Strategy that we discussed above.

The remaining 20% can be dedicated to promoting affiliate products.

Striking this balance ensures that your audience doesn’t feel overwhelmed with promotional content and remains engaged with your account.

Use Hashtags to Expand your Reach

Hashtags are powerful tools to expand your reach and attract a relevant audience. Research and use popular and niche-specific hashtags that align with your content and target audience.

A mix of broad and targeted hashtags can help your posts reach a wider and more interested audience, potentially increasing the chances of conversions.

You need to find Trending Audios and use them. Instagram boosts posts that use the maximum of its features. By incorporating popular audio into your content you can maximize your reach.

For getting these audios, I follow a particular Instagram Account of SoravJain. He regularly publishes posts on Trending Audio and Audios which have the potential to Blow Up soon. This helps me to be on top of trends and gain growth.

Transparency is vital when promoting affiliate products.

To comply with legal requirements and maintain credibility with your audience, always use the #Ad or #Sponsored hashtag when sharing content that includes affiliate links or sponsored collaborations.

This simple yet essential step ensures your audience knows that you’re endorsing the product as part of an affiliate partnership.

Incorporating these best tips into your affiliate marketing strategy on Instagram will help you create a compelling and engaging presence, ultimately leading to increased conversions and revenue.


  1. Can I make money with affiliate marketing on Instagram without having a large following?

    Yes, you can make money with affiliate marketing on Instagram with a small following. However, having a larger following can increase your chances of making a sale. By utilizing the Strategies that we have learned above, you can expect to get the best results and would be able to convert fewer views to more sales.

  2. How much can I make with Affiliate Marketing on Instagram?

    The amount you can make with affiliate marketing on Instagram will vary based on factors such as the number of followers you have, the products and services you are promoting, and the commission rate offered by your affiliate program. Some affiliate marketers make a full-time income, while others make a passive income on the side. Focus on Building your Online Community to get the best results.

  3. Which Affiliate Marketing Niches Do Well on Instagram?

    While affiliate marketing on Instagram offers a versatile platform for various niches, some niches tend to perform exceptionally well due to the visual nature of the platform and the interests of the audience. I have found Beauty, Health and Wellness, Spirituality, Travel, and Make Money Online (Affiliate Marketing) to give the best results.


Affiliate marketing on Instagram presents an incredible opportunity to monetize your online presence, provided you approach it with dedication, authenticity, and a value-driven mindset.

Remember, success doesn’t happen overnight, and building a loyal and engaged audience takes time and effort.

Leverage the BA + EA + SA strategy to build your audience, nurture relationships, and effectively sell to your followers. Be genuine in your approach, share your journey, and provide valuable insights to establish yourself as a trusted authority in your niche

As you embark on your affiliate marketing journey on Instagram, keep in mind that it’s a dynamic platform that evolves constantly. Stay up-to-date with the latest trends, analyze your performance metrics, and continuously refine your strategy to stay ahead in the game.

Affiliate Marketing Challenge

Want Guidance and More Knowledge about Affiliate Marketing? I have a perfect solution for you.

72-Hour Freedom Challenge by Jonathan Montoya (who is a 6-Figure Affiliate entrepreneur). This Challenge has helped 31,000+ Students generate their First Check Online and quit their 9-5 Jobs.

Jonathan will also give you his FREE White Label Course and Done-For-You System to help you promote and build your Email List (which is an essential part of making money with affiliate marketing).

72-Hour Freedom Challenge

So, if you are just a newbie who is just entering this affiliate marketing world, it’s a great place to start.

You will discover the Steps and Strategies that he has used to create a life of Complete Freedom and Time Freedom without Having any Product, Much Experience, or Time.

Click the link below (affiliate link) and join the 72-Hour Freedom Challenge.

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